Push What’s Possible

Ideally is reinventing the research industry, colliding tech and creative to build something category-defining. We move fast, create boldly, and are fueled by a shared ambition to push what’s possible.

This is a place for high performance with high care, where you are expected to own your impact but supported as a whole person. If you want to do future defining work with capable, driven good humans, keep reading.

THE IDEALLY PLAYER

We know Ideally isn't for everyone, and that's okay. If you’re a collaborative, creative problem solver with a bias for action, you’ll feel at home here. Curiosity and a genuine drive to make an impact matter. Ambition is encouraged, ego is not.

We move fast, so we rely on trust and open communication. You’ll thrive if you’re comfortable giving and receiving feedback with care (we call it being “Kindly Candid”) and are able to adapt quickly. We look for people who take their impact seriously, but don't take themselves too seriously.

Why People Join Ideally

People come for the opportunity, the calibre of the people, and the chance to shape an industry and their career. They stay for the culture.

The work is challenging, the learning is constant, and the relationships are strong. With a collaborative and fun team with real individual ownership, it’s the perfect environment for ambitious people to make an impact and enjoy doing their best work.

Growth with Grit 🪴
You shape your growth here. We create the conditions to stretch your skills and sharpen your craft through regular exposure, challenge, coaching, and individual growth plans.
Ownership Through ESOP 🤝
Every team member has equity (ESOP), because when Ideally grows, you grow too. We are building this together, and we want everyone to share in the upside of the value we create.
Building Together 🧱
We believe in the power of coming together and having diverse perspectives to drive innovation. From our annual whole-company offsite, ThinkFest, to our regular team get-togethers, we create space to connect, plan the future, and celebrate our wins as a global team.
Flexibility that Works for You 🏡
We trust people to manage their work in a way that fits their lives. Flexibility shows up in different ways depending on the role and the moment, with a focus on impact, not hours.
Support for Every Family 🐣
Welcoming a new family member should come with support, not stress. We offer 12 weeks of paid leave for primary carers, 2 weeks for partners, and comprehensive fertility support, including paid leave for IVF and egg freezing.
Extraordinary Rewards for Impact 🎉
Team members who live our values, show up for each other, or drive meaningful impact receive a topped-up payment card they can spend however they choose. 
Support When You Need It 💬
Life happens. Our premium employee assistance program offers confidential, always-available counselling and wellbeing support for both personal and professional challenges.
Equal Opportunity Employer ⚖️
We’re an equal opportunity employer that values a wide range of perspectives and experiences. We care about your potential, your craft and your story more than a checklist of requirements.
The principles that guide how we show up, work and grow together.
These values shape every part of life at Ideally.
Push What’s Possible
We challenge the status quo and push beyond comfort zones. We think big, stay bold, and keep raising the bar for ourselves, our product, and our industry. We take smart risks, test early, learn fast, and adapt as we go.
Act with Purpose
We jump in, learn, and adapt. We focus on what will move the needle, take ownership for outcomes, and prioritise progress over perfection. We are comfortable with ambiguity, test ideas early, learn fast, and change direction when something is not working.
Embrace Perspectives
We actively seek out different views, experiences, and ways of thinking. Diversity sharpens our work and challenges our assumptions. We stay curious, ask why often, and create space for everyone to contribute. No egos. No pretending we have all the answers.
Stronger Together
We believe we are better as one team. We trust each other, show up with generosity and care, and take responsibility for helping our teammates succeed. We celebrate wins, learn from failures, and move forward together.
Kindly Candid
We are direct, open, and honest, with empathy. We welcome healthy debate, have the hard conversations, and focus on solutions over blame. We assume positive intent, listen before reacting, and challenge ideas while respecting people.

Job Openings

Strategic Client Partner (FMCG)Sydney

Growth Marketing Lead
Auckland

Product Marketing Lead
Auckland

We have offices in Auckland, Sydney, Melbourne and New York, and we don’t stop there.
Our global footprint means bigger opportunities, the flexibility to work remotely, and the chance to collaborate with teammates around the world.
Auckland
Our HQ and first home.
31 Crummer Road, Grey Lynn, Auckland
Sydney
Come for the weather, stay for the vibes. 54 Flinders St, Darlinghurst
Melbourne
Where culture, coffee and innovation meet. The Commons, Cremorne
New York
We've landed in the Big Apple.
Soho Works 875 Washington
Thinkfest 2025, Annual Company Offsite

Working at Ideally

At Ideally, we believe in empowering companies to make smarter, faster decisions through agile insights. Our culture thrives on creativity, collaboration, and a genuine passion for innovation, making this an exciting place to grow your skills and make a real impact.

Whether you’re a strategist, developer, creative, or problem-solver, we invite you to bring your unique talents to Ideally and help us drive the future of market testing and insights.

Prove out the potential of your ideas

  • Test your thinking in a safe space, push the boundaries of what’s possible.
  • Gather insights, build narratives, craft stories that will help sell your ideas.
  • Build pitch winning reports.

From opinions to evidence

  • Avoid the black box and bias of an external agencies, take control of the data, build better ideas.
  • Make sense of the data through easy report summaries.
  • AI co-pilot and reporting help you discover opportunity and possibility in your ideas.

Easy, fast, affordable. Go further, go Ideally

  • 24 hour turnaround...from panel to presentation.
  • The easiest, most affordable research and insights platform on the planet.
  • Self-service or our team of experts are ready to help.
I’ve always enjoyed the pace and autonomy that comes with working at a startup/scaleup, and I was impressed by how much Ideally achieved in such a short period of time. Having worked here, it’s clear that this comes down to the team behind the product. Across every function, I’ve been able to work with incredibly motivated people who care deeply about building something that genuinely works for our customers.
Indika Samarasekara
Product Owner
Our Stronger Together value is something I feel every day. People here jump in to help, even when it’s not part of their role. I’m surrounded by smart, genuinely kind people. We celebrate the small wins, and we’re also comfortable giving honest feedback on what we can do better.
Oli Cranshaw
Software Engineer
I was initially impressed by the platform and our tech, but it were the people that hooked me. The energy, intelligence, and attitude are infectious. With so many different perspectives and quirky problem solvers, I’m constantly learning and challenged (for the better!). It's comforting to work for a business that; even in high-pressure moments, dedicates time to chat to us and also makes sure we're having FUN!
Casey Kudrenko
Strategic Client Partner
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Madison Ford
Brand Designer

We’re always keen to hear from great people.

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