Attendees heard stories of cracker brands sparked by a single buyer comment, ad spots sold before the talent was confirmed, and career changes that made no sense on paper, but turned out to be the right call. We learned that sometimes, not pushing an idea is the smartest move of all, and that presenting something as “risky” in the wrong moment can kill momentum before it starts.

Research wasn’t just a topic, it was a throughline, exploring how the best decisions come from the tension between gut instinct and genuine insight. Thanks to our panel, Jinal Shah (Zip Co), Rebecca Morgan (Tilray Brands), Rachel Pool (Ogilvy), and Mark Lainas (CANVAS United), for bringing candour, clarity, and just the right amount of creative friction.

‍

Want More? Read the Full Recap

Across New York, Auckland, Sydney, and Melbourne, Exhibition of Insight revealed a universal truth: the boldest moves and most meaningful innovation happen when leaders embrace risk—strategically, creatively, and together.

For the full story, highlights, and lessons from all four events, check out our deep dive: The risk of not taking risks: Why playing it safe might be holding your brand back.