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Ideally at SXSW Sydney
View past event
The deeper a brand runs within a company, the more value it can create. But how can you maximise brand-forward customer interactions to gain a competitive edge?
At Ideally World in Melbourne we were joined by Brent Smart (Telstra), alongside top marketing minds Naomi Driver (Bupa), Ben Coulson (Dentsu) and Alison Tilling ( VML), to discuss creating brand value through every customer touchpoint in an organisation.
We heard first hand what it takes to build a brand from the inside out, where the magic happens when you get it right, and where the missed opportunities lie.
The event now over, but you can view a highlight reel of photos and video footage from the night below.
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