Rewrite the Rules of Research
Say goodbye to siloed research projects and hello to your connected home of customer insights. Move faster, find new opportunities, and make creating with your customer your greatest competitive edge.
Research that connects your customer, category, and creativity.
Ideally’s newest capability combines overnight testing with your category dynamics and consumer segmentation, connecting how real people think, feel, and buy with how your teams test, learn, and innovate.
Create with your customers even earlier, so new ideas can be tested and compared with even greater context.
Have every project contribute to a growing knowledge base that builds your consumer and category understanding over time. With every insight you uncover, the smarter your next move becomes.
Get real-time consumer insights from planning to post-launch. Understand your category and consumers, spot whitespaces, test ideas overnight, and move first with confidence.
See what’s driving change across your market. Understand your audience’s needs, occasions, behaviours, and barriers, all in one connected view.
Know how you stack up. Monitor competitor perceptions to identify gaps and uncover where you can win.
Fast answers, real confidence. Run reliable studies overnight to validate ideas or explore new spaces, from product concepts and campaigns to creative or pricing ideas.
Link your segmentation, category dynamics, and testing in one connected view, giving you the context and confidence to bring your boldest ideas to life. Create work that truly connects, because you know who you’re creating for.
Build your own segmentation or start with Ideally’s ready-to-use industry segments. Every test you run refines these segments, creating a real-world, evolving view of your consumers.
See every idea in the bigger picture. View results in the context of your category, competitors, and customer segment to understand how ideas perform in the market that matters most.
Compare what’s new to what’s worked before. See how new concepts stack up against previous winning campaigns, products, or pricing strategies, so you can build on success, not repeat old ground.
No more one-and-done research. Every insight becomes part of a single, searchable source of truth that gets smarter over time.
Find what you need in minutes, or plug the gaps with overnight research. Whether you’re planning, briefing, or sense-checking, your insights are ready when you are.
Get instant answers, not endless searching. AI-powered agents summarise results, surface insights, and connect themes so you can get to the “so what?” faster.
Track how your world is changing. With all your insights in one place, you can see how consumers, categories, and competitors shift over time, helping you set benchmarks and spot trends early.
Why leading CMOs switch to Ideally
Scope
We start by aligning on the decisions you need to make, the audiences that matter, and how you’ll measure success. We then spin up your workspace with proven frameworks and ready-to-use audiences with minimal lift for your team. You’re then ready to launch your first study and see decision-ready results overnight.
Learn
Your research with Ideally is robust by design. Survey real people, overnight with representative sampling, multiple quality gates, and population weighting. You get clean, dependable results summarised from our research-trained AI and the option to cut the data how you want to.
Grow
Test ad hoc or on a rhythm; results link across projects so your data and context grow with every test. You’ll build benchmarks and trendlines you can compare side-by-side, turning one-off answers into an ongoing knowledge base. We keep checking in so creating with your customer gives you your greatest competitive advantage.
“Ideally’s latest update makes it easier to simplify how we view the category and the occasions and need states our consumer segments sit within. It’s available in a format that gets us straight to the insight without the heavy admin or analysis, and it gives us a stronger foundation to inform strategic decisions further upstream.”
“Ideally already feels like my first stop when I write a brief. It gives a clear read on QSR occasions, needs and segments, and the indexing and updates help me stress test assumptions and move faster with confidence.”
“Ideally’s new product update gives us one place to pull our consumer data together, move faster and spark better ideas. It helps our teams collaborate, adapt quickly and turn insight into innovation. We love our partnership with Ideally!”
Ready to rewrite the rules?
Join the brands doing it differently, and make creating with your customer your greatest competitive edge.
