Ideally World Melbourne: Building value through creativity
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When:
27 November 2024
Where:
Vault, Machine Hall, Sydney
Time:
5:30-8:00PM
What is the best of both worlds? How do we cut through the noise and promote storytelling and emotional appeal whilst layering in data to get from gut feel to greatness.
Join us in Sydney for an insightful exploration with some healthy tensions between our panellists.
Chief Strategy Officer, The Monkeys, Accenture Song
Milla is Chief Strategy Officer at The Monkeys (Part of Accenture Song). After starting her career as an Academic in Behavioural Economics and a stint as a management consultant, Milla found her home in the creative industry, at DrogaS in Sydney and New York, before heading across the pond.
After winning the 'Triple crown of Effectiveness' she spent some time clientside at Amazon before boomeranging back home to where she belongs, in Sydney at DrogaS.
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Head of Consumer and Market Insights, ING
Matthew Bowen is a customer experience and technology expert passionate about humanising digital interactions. Matt drives purpose-led product development to tackle real customer challenges.
Known for his authentic, data-driven leadership, he empowers teams to test assumptions and validate hypotheses, transforming insights into impactful results.
Global Director Insights, Strategy, and Planning, Treasury Wine
Adele Felsch serves as the Global Director of Insights, Strategy, and Planning at Treasury Wine Estates (TWE), a leading luxury and premium wine company with a portfolio available in over 70 countries. In her role, she oversees the integration of consumer insights into TWE's strategic planning, ensuring that the company's offerings resonate with its global audience.
Panel Moderator/ Co-Founder, Abel
From launching her career winning the first D&AD Black Pencil for Innovation, Nicole has gone on to be recognised internationally at every major award show since. Nicole founded ABEL in 2019 with her creative partner. ABEL represents a new commercial creative offering for brands, meaning they can work directly with creatives - no layers. A nimble offering that's centered around the origination and effectiveness of ideas.
Founder, Brainstrust / Innovation & Strat Partner, Time Under Tension
Ben has been instrumental in leading the hybridisation of digital innovation and traditional marketing, creating groundbreaking campaigns for prestige brands through my roles at leading creative agencies M&C Saatchi and The Monkeys. He is also now consulting as part of Australia's first generative Al experience agency, Time Under Tension.
