Ideally

When:

27 November 2024

Where:

Vault, Machine Hall, Sydney

Time:

5:30-8:00PM

Today's marketing demands both precision and personality. Marketers are pulled in many directions and many businesses demand that data quantify every touch point.

What is the best of both worlds? How do we cut through the noise and promote storytelling and emotional appeal whilst layering in data to get from gut feel to greatness.

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Join us in Sydney for an insightful exploration with some healthy tensions between our panellists.

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Speaker

Milla McPhee

Chief Strategy Officer, The Monkeys, Accenture Song

Milla is Chief Strategy Officer at The Monkeys (Part of Accenture Song). After starting her career as an Academic in Behavioural Economics and a stint as a management consultant, Milla found her home in the creative industry, at DrogaS in Sydney and New York, before heading across the pond.

After winning the 'Triple crown of Effectiveness' she spent some time clientside at Amazon before boomeranging back home to where she belongs, in Sydney at DrogaS.

From launching her career winning the first D&AD Black Pencil for Innovation, Nicole has gone on to be recognised internationally at every major award show since. Nicole founded ABEL in 2019 with her creative partner. ABEL represents a new commercial creative offering for brands, meaning they can work directly with creatives - no layers. A nimble offering that's centered around the origination and effectiveness of ideas.